3 Reasons to Use Microsoft Bing Ads

Microsoft Bing is a lesser used PPC platform than google but it has many advantages that certain companies can really take advantage of. Below are three of the main reasons to use Bing Ads.

Customer Demographics

Most people searching on Bing tend to be older and more well educated than your typical user. Users are typically those that buy a computer and use Internet Explorer and do not really download a different browser. For some industries this type of consumer might fit well within your company's typical customer demographic so Bing might be worthwhile to pursue.

Easily Export Google PPC Data

Bing allows you to Export your Google PPC account info into the system. If you already use Google this can allow for an easy transition into Bing. The volume of consumers is much less than Google so some might want to continue using Google even though they test out Bing.

Access to More Volume

Using Bing hand in hand with Google or other Networks can allow you to tap into a larger customer base while keeping costs lower. If you were to only invest in Google, in order to get more volume a lot of times your average bid price would need to be increased. By Using Bing you can invest in the same keywords as your Google acount at a similar price while maintaining your Customer Acquisition Costs.

In Conclusion....

Bing Ads is a worthwhile PPC platform to experiment with. Most clients will opt to only use Google, however for certain industries where the demographic fits the customer base, Bing Ads is a worthwhile option to experiment with.