3 Benefits of Amazon Over Your Own Webstore

When is the right time to make your own website and when is it better to just use amazon for your ecommerce site? There are several factors that can way your decision, but usually if your on a limited budget we recommend just using amazon. If your looking to differentiate and have a higher budget building your own brand and website, alternatively may be the better choice.

Website Creation/Maintenance

If you are on a smaller budget it might be more difficult to create your own website. You can get up and running with Amazon, without a lot of the hassle, however there are downsides to it. Below we go over some of the benefits of running ecommerce through Amazon over your own website.

Shipping & Handling

Amazon takes care of a lot of the hassle of shipping and handling. With Amazon, they calculate the shipping costs, the taxes and handle much of the logistics of shipping your product. With enough inventory you can also store it with Amazon so that it quickly ships to users across the US. If you were to create your own website, you might have to handle all of the behind the scenes logistics which may mean hiring more employees and increased fixed costs.

Recognized Marketplace

Amazon is also a recognized marketplace where shoppers go to find product. Many of these consumers are looking to buy, meaning that they have a higher chance of conversion than just a random person scanning the web. When you create an Amazon store you are able to really tap into this market of shoppers.

Disadvantages

Although the costs are higher in running your own website, there are also serious benefits to operating your own ecommerce website. You can control your brand image and present a more compelling story than on Amazon. You control where your product appears and do not need to compete with other brands and advertisers within the Amazon marketplace. If you want to build your own brand it might be more worthwhile to build it on your own ecommerce site.

In Conclusion....

We usually suggest smaller budgets to start on Amazon and invest in Amazon advertising. Those with higher budgets we believe it is worthwhile to build an ecommerce store off the Amazon platform as this allows for better control and the ability to build a stronger brand.